Saturday, October 6, 2007

Making a House Stand Out in this Real Estate Market

  • Thinking about selling your home?
  • Want to ensure Every Qualified Buyer Sees Your Home?
  • Make an offer no buyer’s agent can refuse.

The 21K Gold Advantage program gives agents a big reason to sell YOUR home: great odds at winning $21,000. The costs to you as the homeowner are minimal compared to the benefits you receive.

In this market creativity wins. View all our current 21K properties! at

As our local market balances out, you need to stand out from the competition to have agents show your home, if your home isn’t shown it won’t ever sell. This program gives sellers a huge advantage over every other home on the market, and has already been proven in other areas to net sellers more money, in a shorter time frame than traditional marketing alone.

If you’re ready to sell your home, sign up today.

This program is offered exclusively by CENTURY 21 Advantage Gold.

Monday, July 23, 2007

I Get to Meet Colin Powell

CENTURY 21 Advantage Gold CEO William Lublin met General Colin L. Powell at the 2007 CENTURY 21 International Convention.held at the Mandalay Bay Resort & Casino.Powell was this year’s Keynote Speaker, touching upon the topics of leadership, America, and government. Lublin was part of a select group chosen to meet General Powell after his speech. Lublin was able to speak with Powell, and pose for a photo opportunity with wife Shelia Lublin and Jimmy Dague CEO of CENTURY 21 Las Vegas.CENTURY 21 Advantage Gold is the largest CENTURY 21 firm in Philadelphia, and is listed as one of the top real estate firms in the United States. Named by the National Association of Realtors as the fastest growing real estate firm in the US in 2001, the company has 8 locations servicing Philadelphia, Bucks, Chester, Delaware, and Montgomery Counties. They can be contacted on the web at C21ag.comTo search for homes in the south eastern PA and NJ area visit our website at

I'm So Proud of My new E-Pro

PHILADELPHIA, PA JULY 13, 2007-- Kimberly Schreiner of Century 21 Advantage Gold has successfully completed the REALTOR e-PRO course to become one of a select few real estate professionals to earn the prestigious certification offered through the National Association of REALTORS.® Kimberly is a member of Century 21 Advantage Gold's "Top 21%" for sales company-wide and has recently achieved top selling agent in her base office in Bensalem, PA. Kimberly was also awarded "Rookie of the Year" for her office her first year with Century 21 Advantage Gold.

The REALTOR e-PROƒ certification course is an educational program unlike any other professional certification or designation course available, comprehensive and interactive. It is specifically designed to provide real estate professionals with the technology tools needed to assist consumers in the purchase or sale of a home.

With more than 70% of consumers beginning their real estate research on the Internet, e-PRO certified agents have the experience and expertise to meet the demands of today’s buyer and seller.

“The real estate industry has undergone a fundamental change over the past several years,” said Kimberly Schreiner of Century 21 Advantage Gold. “A majority of consumers are taking the time to conduct their own research prior to contacting an agent. In turn, real estate professionals must be knowledgeable of how technology can assist them in serving the needs of the buying and selling public.”

Monday, July 9, 2007

CENTURY 21 Advantage Gold: Real Estate Brokerage in Philadelphia, Philadelphia County, Pennsylvania

You can find great local Pennsylvania real estate information on William Lublin is a proud member of the ActiveRain Real Estate Network, a free online community to help real estate professionals grow their business.

What's the Job?

The job of the real estate salesperson is one of the most misunderstood jobs in America. Most sellers think that the job of the real estate agent is performed by placing a sign on a property and waiting for someone to come in to their office to buy the property.
In reality, the real estate agent and their firm perform a variety of jobs for the seller. These jobs are all aimed at helping to facilitate and coordinate the activities of the real estate marketplace.
This is more than just showing the property. It means the marketing efforts which are used to promote the property to other agents and their firms as well as the end user. Much of the agent's work involves these indirect marketing efforts. For example a salesperson will usually have to fill out the forms to submit the property to one or more Multiple Listing services. The agent will also usually have to design and complete a highlight sheet to be used by salespeople who are showing the property. They may design a flyer to be sent to other offices to promote the listing. The agent should schedule the property to be previewed by the agents of their firm. They will either place a sale sign, or arrange for one to be erected if the seller permits. The agent will arrange for property descriptions to be distributed to the agents in their firm, detailing the special instructions for appointments. If the property is to be marketed at an open house a more complex marketing tool is usually designed to be distributed to buyers, and additional signs and advertising is scheduled for the event.
When other agents wish to see the property, the agent will schedule the appointments at the seller's convenience, and then follow up the appointment to discern what if anything can be done to make the sale to that buyer, or to increase the marketability of the property for other prospective buyers.
If the property is not being shown, or offers are not forthcoming, the agent should recommend some adjustment in the marketing situation. Either a price adjustment or some cosmetic changes or some change in the advertising program.
When offers on the property do come to the seller, the agent will review the terms and conditions, and should advise the seller of any potential problems, or guide them through the counter offer process.Finally the agent will assist the seller during the period between acceptance of an offer and the time of final settlement, explaining all of the documentation, obtaining inspectors or contractors, and representing the seller at the settlement table.

Here we go!

After spending time hearing about blogging and the benefits of broadcasting our thoughts and viewpoints to the rest of the world, I thought it might be time to add my voice to the din. I intend upon using this platform to discuss real estate, the real estate marketplace, different real estate business models, investing foreclosures, ethics, and anything else that comes to mind. I'll try to keep it interesting (at least for myself, but hopefully for my readers as well), and as objective as any published opinions might be. I look forward to seeing if anyone reads it, or sees it, or cares about it on any level... And so we begin